Why Veggie Meats?

Veggie Meats: A Plan For Success!

Tofurky brand "Hickory Smoked" deli slices would be a delicious addition to a Subway "Veggie Delight"!

Subway makes eating tasty vegetarian meals convenient and affordable. The "Veggie Delight" is served on freshly baked bread and loaded with vegetables with your choice of flavorful toppings. Whether we're dashing out for lunch, stopping in for a bite when traveling, or picking up food for a party, with more than 30,000 locations around the world, you can count on a Subway being there when you need it!

As Subway fans, we have an idea that could make the chain even better: vegetarian "meats" (such as meat-free turkey, chicken, and ham slices). Whether you're vegetarian or vegan; a meat-eater who wants to eat a bit healthier once in a while; looking for a cholesterol-free meal; eat Kosher or Halal foods; or are concerned about the environmental impact of meat production, these delicious products offer something for everyone!

To our friends at Subway: thanks again for offering vegetarian options. We hope you'll soon expand your menu—and increase customer satisfaction—by adding these plant-based meat alternatives, too. It'll be a huge success!

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.


All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.