Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (16,996)

I am hungry for vegan options
—Jardiel Vargas
Providence, RI
When are the vegan patties going to be nationwide? I live in RI and would really love to see them here. Thanks!
—Dean Figuerado
Coventry, RI
Hi Subway, I love your sandwiches but since I've become vegan I don't find you have too many options or if any options for plant based proteins and options. I'd love to come back and enjoy your subs, please add more vegan options!
—Miranda Adams
Holly Hill, FL
Yes to vegan options please
—Lisa Gruttola
Lake grove, NY
Hi Subway! So glad to hear that you are offering VEGAN options on the menu - Hope to see them in the Midwest (IL) soon!!
—Stephanie Piantanida
Swansea, IL
We need vegan options at subways in LA! I would be there all the time.
—Fernando Torres
Torrance , CA
Trying to go into the vegan lifestyle!
—tahlia nunes
Miramar, FL
What about vegan turkey or vegan ham?They might be a popular option.
—Samuel Lang
L.A., CA
Please bring veggie meats to GR
—Bev Bayer
Grand Rapids, MI
I had the Malibu vegan patty in CT and it was great! Please bring these to IN!
—Sandeep Raja
Madison, IN