Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,080)

All vegetarians can eat vegan, but vegans don't eat vegetarian food. Why not offer vegan options that we can all eat? Seems like a good business move.
—Terri David
Venice, FL
Please offer vegan options in all Subways, and it will become a go-to in our house!
—Wendy Tsaninos
Phoenix, AZ
I would love vegan options. Like the vegan steak sub in Finland
—kristina kokinos
pelham, NH
I used to love Subway.... but there are not vegan options so I had to quit.
—Martha Paulson
Boulder, CO
I used to eat at Subway a lot as a vegetarian but as a vegan there are no good options. Please open the door to vegans!
—Forrest Burke
Phoenix, AZ
Bring vegan options to every store so I can eat at Subway again!
—Adam Burke
Phoenix, AZ
Often when out running errands, would love to get a Subway sandwich, but no options than veggie. Since I am a vegan, I don't have any sauce for it, just oil & vinegar. Please offer us vegans a choice!! Thx
—Lynne Galton
Marietta, GA
I would love to have a consistent, delicious vegan entree options offered in Phoenix and other cities. Please consider making vegan entrees available across the US. The veggie patty is not always available and I would like another option. Thank you very much!
—Leah Tsinajinnie
Phoenix, AZ
I am a vegetarian who would love to have more vegetarian and vegan options at Subway.
—Christyl Marsh
Milwaukee, WI
we want vegan subs and veggie meats nationwide!!!!
—lily becker
chicago, IL