Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (17,990)

Please make more vegan options and bring them to Canada!!
—Tracy Fiebig
Alliston, ON, Canada
Would love alternatives to meat and dairy!! Please do your part to help animals
—Tanya Kasper
Wimberley, TX
UC IRVINE needs the Black Bean and Malibu Garden patties back! And more vegan options in general. Like the all-vegan Sweet Riblet, yum.
—Stephanie Allen
Irvine, CA
A simple change would be to make the veggie patty vegan. Other vegan subs would be very welcome here in Houston. A barbecue would be a good fit for this locale.
—Brianne Donaldson
Houston, TX
Subway is one of my favorite restaurants for lunch and a quick meal. I hope Subway becomes an leader in providing healthful, cruelty-free and planet-friendly meals by offering more delicious, vegan meals.
—Harriett Emerson
Berkeley, CA
We need more vegan options!
—Rhyanna Jarrett
Chico, CA
More vegan options, please! I'd start going to Subway again if there were more vegan choices for me.
—Amy Dierberger
Somerville, MA
As a vegan in Wilmington, Delaware, I would love it if you would offer veggie meats!
—Victoria Crompton
Wilmington, DE
Please expand your menu to include more vegan options. I have stopped eating at Subway since going vegan, and would return if more options were available.
—Richard George
Charlotte, NC
Do we have vegan sub option in OH? Please send the our way! We have a lot of people that will eat them!
—Ayla Gencer
Cleveland, OH