Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,079)

When traveling, I always know I can count on Subway for a veggie meal. But if Subway were to add mock meats, I'd know I'd eat there more often because I'd be able to get a heartier vegetarian meal. What a great addition to Subway's menu mock meats would be!
—Miranda Lewesen
San Diego, CA
I'm watching my weight, so I recently stopped eating meat. I also don't want my wife and kids to have the same health problems I do. But I don't want to give up the taste of meat, so this sounds like a delicious idea. Bring on the veggie meat, Subway!
—Carlos Garcia
El Paso, TX
What a great idea! Vegetarian meat alternatives have come a long way--they're hearty, delicious, and can compete with real meat. (I still eat a little meat myself, so I know.) I would love to have the option to choose something more heart-healthy when I go to my local Subway.
—Brian Trellis
Bellevue, WA
I've been a Subway customer for years, whether I'm on the road, traveling by plane, or meeting with clients. But as I started eating less meat, there was less for me to eat at Subway. Vegetarian meats would be a delicious addition to your menu--and it would bring me back to your restaurants way more often! Please expand your menu, Subway!
—Joey Farland
Hamden, CT
I have been a vegan for a long time and Subway has always been one of my main go-to places. I would LOVE to be able to eat more than one thing there!!
—Jackie Chapman
Baltimore, MD
This would be great! I love Subway for their bread and the freshness of their ingredients but I often don't eat there because of the limited selection. Bring on the tofurky... please!
—Leigh Waller
Chicago, IL
As a relatively new vegetarian, Subway is one of my favorite places for a quick and tasty meal, though I agree that adding a veggie meat would make that meal even better!
—Peter Coates
Alexandria, VA
this is such a good idea! if subway offered veggie meats, my friends and i would eat there all the time because it'd be the only place near school to eat a real vegetarian lunch. i do like the veggie delight, but it usually doesn't fill me up because it's just veggies and bread. Even vegetarians want a "meaty" meal sometimes, made with veggie meats, of course. Thank you, Subway!
—Stephanie Cassalia
Salt Lake City, UT
YES! that would be amazing -- i eat at subway sometimes for lunch, but i would eat there more often if i could get a sandwich filled with veggies AND vegetarian deli slices!
—Sara Timmons
Syracuse, NY