Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,101)

I eat at Subway almost every time I travel because there are so many locations and i can reliably find a veggie sandwich -- but i totally agree that adding "meat" slices to the menu would be delicious! i'd probably eat there more often, even when I'm not traveling
—Erin Anderson
Los Angeles, CA
My girlfriends and I were just talking at the hair salon about how we're trying to eat healthier. One of them told me I had to try veggie deli meat and if I could eat it all the time on Subway bread I would just fall in love all over again!!
—Rhonda Edwards
Cleveland, OH
I'm an office worker by day, triathlete in my spare time. Subway has gotten me through many a post-workout hunger fix. I've been experimenting with vegetarian protein options and really like Gardein chicken. I would love it if I could get Gardein Subway subs!
—Troy Jackson
Washington, DC
Veggie meats at Subway! How perfect. Whenever I go to Subway now, I bring my Veggie Delight sandwich home and add my own vegan deli slices to make it a heartier and more fulfilling meal.
—Tina Harkins
Middletown, DE
If Subway had veggie meat sandwiches, I would definitely start eating there again, and so would several of my co-workers! The Veggie Delight is a good option, but it does get boring...
—Megan Gibbons
Portland, ME
Being able to order vegetarian deli slices on a subway sandwich would be heaven! it'd be a wonderful addition to your menu -- healthy and compassionate!
—Theresa Reeves
Boulder, CO
I am a long-time vegan who craves protein, especially when I go out to eat. Tofurky is one of my favorite brands for lean protein. Subway, please add this to your menu!
—Tim Novak
Chicago, IL
I have to travel a lot for work and Subway is a great option for me at airports and in cities that are not familiar to me. It would be wonderful if there were more vegetarian options available.
—Phil Clark
Twin Lakes, WI
I'd love to see a mock meat at Subway. Subway offers a great veggie option with the veggie delight, but I know I'd be eating at Subway so much more if there were mock deli slices I could add to my sandwich. I hope this is available soon!
—Lindsey Kirkson
Dallas, TX
subway has to add veggie deli slices! it would be so tasty and i'd eat there all the time!!
—Joy Tran
Athens, GA