Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (16,996)

Being able to order vegetarian deli slices on a subway sandwich would be heaven! it'd be a wonderful addition to your menu -- healthy and compassionate!
—Theresa Reeves
Boulder, CO
I am a long-time vegan who craves protein, especially when I go out to eat. Tofurky is one of my favorite brands for lean protein. Subway, please add this to your menu!
—Tim Novak
Chicago, IL
I have to travel a lot for work and Subway is a great option for me at airports and in cities that are not familiar to me. It would be wonderful if there were more vegetarian options available.
—Phil Clark
Twin Lakes, WI
I'd love to see a mock meat at Subway. Subway offers a great veggie option with the veggie delight, but I know I'd be eating at Subway so much more if there were mock deli slices I could add to my sandwich. I hope this is available soon!
—Lindsey Kirkson
Dallas, TX
subway has to add veggie deli slices! it would be so tasty and i'd eat there all the time!!
—Joy Tran
Athens, GA
Subway used to be one of my favorites before I went vegan. Even though it has veg options, the just bread & veggies option is a little boring. I would definitely start eating there more if they had mock meats!
—Justine Meyer
Lousville, KY
Yes! What a great addition to Subway! With a mock meat, I'd get such a better meal at Subway!
—Justin Heady
Austin, TX
I just stopped eating meat, and I've been looking for places where I can get a quick, filling veggie meal. If Subway were to add the veggie deli slices, it would be at the top of my list for lunch spots!
—Ashley Zimm
Salem, OR
I would love if Subway had veggie slices! I used to eat at Subway all the time, but I got tired of the same old veggies only sandwiches. I'd definitely go back if they had veggie deli slices.
—Julie Cristof
Atlanta, GA
Eating Subway twice a week helped me lose a lot of weight (just like Jared!). But eating too much meat gave me cholesterol problems, so I'm cutting back. I've heard that some of these meat substitutes taste like the real thing, and if I could get them at a restaurant like Subway that knew how to season them and put them on good bread, that would really help me. I say Give it a shot, Subway.
—Barbara Murphy
Boston, MA