Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,080)

I would love to have Tofurky at Subway! I eat there all the time, when traveling and there's one in my office building. But, the veggie sandwich is kind of plain and not filling. Adding tofurky would be awesome!
—Eric Blank
Rockville, MD
I would go to Subway for lunch everyday if there were more than one veggie option!
—j Murphy
London, Canada
i would definitely eat there even more often with these options.
—chris wade
I'd love to see whole wheat bread in addition to the refined, white flour fare that's currently available.
—Linda Vixie
Colorado Springs, CO
I love Subway and I love tofurky, bringing the two together would be a dream come true! :)
—Ashleigh Potter
Washington, DC
Subway was definitely my go-to place for a quick lunch. Now, that I'm vegan, I go less. Thanks for the Veggie Delight but more option would be fabulous.
—I. Warfield
Oakland, CA
Hey Subway! Vegetarian doesn't mean we only eat salad! We happen to like exciting sandwiches just like everyone else
—Sarah S
Hobart, IN
Tofurkey and "deli" slices would be great at Subway. Also vegenaise (eggless mayo) would be fantastic!! Do it Subway!!!
—Nancy Weinflash
Petaluma, CA
Before I learned about the miserable lives suffered by animals on modern farms and adjusted my diet to exclude meat, eggs, and dairy, I enjoyed Subway's sandwiches regularly. I'd love to return to Subway for vegan meat and cheese sandwiches. Subway: "Eat fresh," with a conscious. I like it!
—Mark Peters
Baltimore, MD
This is a great option for ALL!
—Melisser Elliott
San Francisco, CA