Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,080)

I would absolutely love to have veggie meat options at Subway! I don’t eat a lot of the vegetables they have (dietary restrictions) so since I stopped eating meat Subway hasn’t been an option for me, which is incredibly disappointing given that I used to eat there at least once a week. I’ve gone with other people just to smell it because I miss it so much!
—Tyquila Eastman
London ON, Canada
I would absolutely love to have veggie meat options at Subway! I don’t eat a lot of the vegetables they have (dietary restrictions) so since I stopped eating meat Subway hasn’t been an option for me, which is incredibly disappointing given that I used to eat there at least once a week. I’ve gone with other people just to smell it because I miss it so much!
—Tyquila Eastman
London ON, Canada
Vegan meats offered worldwide, please! Thanks!
—C Gallina
Windber, PA
Please bring the veggie meats to the US so everyone can eat at Subway.
—Donna Munsell
Rapid City, SD
Would love to see a vegan meat option !!
—Kristen Sydora
Bonnyville, Canada
Vegan options in Germany please, Not just delight.
—Nane Müller
Düsseldorf, Germany
We in San Antonio only got the veggie patty last year late last year even so when can we expect vegan sandwiches? 2025?
—Jeffrey Wright
San Antonio, TX
Please offer veggie meats at all your locations. Thank you and God bless!
—Satish Karandikar
Belle Mead, NJ
I would love to see veggie meats offered at your locations in East Texas. Thank you
—Lisa Price
Greenville, TX
I eat at Subway often as a vegetarian, and I'm transitioning into being vegan. It would be awesome if there were a few vegan options.
—Amanda Farrington
South Portland, ME