Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (16,717)

We would love these options in the Phoenix area!!
—Julie Levenhagen
Surprise, AZ
I'd start going to Subway for sure if they roll out a vegan option in MA!!
—Shelly Sevinor
Gloucester , MA
Make it nation wide.
—Blake Harmon
Springfield, IL
We want vegan options at Subway in Georgia!
—Nicole Daniels
Columbus , GA
I know this would be a hit in Columbus OH , if you don't believe me, check out how many members are in the Columbus Vegan Meetup!
—Susan Deerr
Columbus, OH
Would LOVE to see the vegan options in the Barrie, Innisfil, and Newmarket Subway locations! PLEASE!!!
—Candice Combdon
Barrie, Canada
Oregon needs vegan options, too!
—Carol Moore
Beaverton, OR
It would be awesome to have the vegan option in the Chicago area subway's!
—Shelby Wommack
Aurora, IL
I would liove to have more vegan options in all Montreal Subways. Thank you!
—Jannike Marjotie
Montréal, Canada
I would for a store in Central Illinois to carry the vegan options please! :)
—Andrea Seger
Mt. Zion, IL