Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (15,109)

I'm a vegan living in the U.P. of Michigan. Although I enjoy your footlong veggie delight sub on wheat from time to time, I'd eat at your restaurants more often if you had more vegan options/lvegan meats on the menu
—Kevin Crupi
Negaunee, MI
i personally am part of a group of vegans/vegetarians that used to love subway and still make time to revisit but haveing the same old thing gets old if you guys added some more options we would probably be there at least 3-5 times a week
—kevin mendez
edison, NJ
Would love to see some more vegan options at Subway. There are so many flavorful and vegan sandwich fillings and more and more people are trying to go meatless!
—Helen Tochka
South Dennis, MA
I would eat at Subway more if they had more vegetarian options. Thanks!
—Kimberly Stuver-Klaassen
Lancaster, PA
make meatless subs!
—Kristen McGill
Vero Beach, FL
Please offer vegan sandwiches in Ontario Subway locations. I used to love Subway for myself and my children and then we became vegan and now we can't eat there anymore.
—Emily Vegan
Toronto, Canada
Dear Subway, you must see from your testing menus that the polls are true: 5% of America is now vegan and rapidly growing, and a full 37% enjoy including vegan foods in their diet. How about expanding the test market and/or permanently adding some meaty vegan choices to your menu, please!
—Lauren Koslow
Hilton Head Island, SC
Please give us more vegan options in Illinois! This area is a very big meat-eating culture and it is hard to find vegan options in most of the restaurants around here. More vegan options at Subway would be a blessing!
—Jasmine G
Edwardsville, IL
I currently don't eat at Subway because I didn't think there were any good vegan options. If they were, I would add Subway to my list of places to eat when I need food fast out on the road. It must be 100% vegan, it must be healthy, and it must taste good. It's not hard to do that.
—Janet Miller
Columbia, MD
I would like to see Subway have Vegan options all over the world not just here in the USA. I'm a Vegan & travel a lot & when you are on the road there just are not many Vegan options.
—Gail Westwood
Colorado Springs, CO