Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

Leave a Comment For Subway!

Let Subway know how much you'd like to see the company offer veggie meats. Make sure you're super friendly, brief, and say what city you're writing from. Now, go ahead!

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Comments (15,005)

Adding more meatless options would bring me in to Subway more often. Love the Hummus idea from some of the other comments.
—Michelle Samaha
Canton, OH
Oh my gosh - I'm so happy somebody started this campaign with Subway. I was a regular there and always asked for Gift Cards for birthdays and Christmas until I started practicing veganism over vegetarianism - I haven't been there for almost a year. I also used to love the breakfast flatbread with spinach mmmmmmm. Please, Please, Please offer meat and dairy-free options!
—Nancy Allman-Bull
Canton, OH
Please add some more vegan options!
—Gail Mullins
Knoxville, TN
Hey, Subway, my vegie sandwich has no protein. There are many wonderful tasty sandwich fillings you could offer. I don't go to your places because I want some protein in my sandwich. Your breads are yummy but how about some black beans or hummus? There are lots of items you could offer. Thank you for reading and maybe doing something.
—nancy shinn
coos bay, OR
I used to go to Subway all the time, for the veggie. But now with so many fast food restaurants like taco bell and Chipolte offering more filling vegan meals, I rarely visit Subway. It would be nice if you added a vegan option besides vegetables. If you did, I would be a return customer!
—Brian Whiting
Attleboro, MA
Please have more vegan options. Compassion over Killing.!!!! RAINBOWLOVER123@LIVE.COM
—Natasha DeSalvo
Lake Villa, IL
I loved to see more non dairy dressings and ingredients in your menu here in Finland too.
—Elina Timonen
Pudasjärvi, Finland
Please add some additional vegetarian and vegan sandwiches. I wish to become a customer of your again. In the past Sunday was our family day for Subway, but for my health I no longer eat meat. I hope you have some Vegan or at the least Vegetarian sandwiches for me and my family. Sincerely, Charles Kavin
—Charles Kavin
Cottleville, MO
We really need vegan options at Subway! I refuse to go there and just eat vegetables on a bun. Thank you
—Nicole Pitts
Freetown, MA
PLEASE start selling a vegan options in GA. I would be one of your best customers if you did. You would need some advertising to kick it off because anyone who used to eat subway gave it up after becoming vegeterian or especially vegan. Sounds like you have tasty options. Why don't you offer them anywhere? I'm vegan and would love it if you offered vegan options or for that matter even one. We are people too and we're growing in numbers every day. Think about it and do it.
—Vicky Mosley
Covington, GA