Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (16,180)

I'm in Munroe Falls Ohio, a burb outside of Akron. I'm a hungry vegan that eats at Subway at least twice a month. Veggie options are the future, thank you for supporting!
—Stephanie Lipscomb
Munroe Falls, OH
Really want to see vegan options at Subway!
—Roger Ewing
Calabasas, CA
PLEASE COME TO LOGAN UTAH
—Alan Henderson
Logan, UT
I had never been to a Subway before until a couple of years ago and I instantly loved it. The veggie patty is amazing and I even got a few of my omnivore friends to try it. I quit eggs and dairy last summer and have been going through Subway withdrawal ever since. Portland would be an awesome test market for your vegan sandwiches! Please give us a try, so I can stop making my own sub par Tofurkey sub sandwiches
—Hazel Boutin
portland, OR
A few days ago, I happened to stop at a DC-area Subway offering the vegan patties and sauces sandwich options. It was a very welcome surprise. Please introduce the vegan selections to all restaurants in the DC area and nationwide! Thank you!
—Neil McBee
Woodbridge, VA
Please bring your new vegan options to Massachusetts soon!
—Julie LePoer
Athol, MA
The owner of the 3 subways here in Santa Fe WANTS to offer vegan subs. Please make Santa Fe one of the test locations for your delicious vegan subs (I had one in Washington DC). Please let me know your plans! Thanks.
—JC Corcoran
Santa Fe, NM
Have been looking for a good vegan patty option from subway for a long time. Would love to see it add to the menu!
—Chris Wilson
Christiansburg, VA
Please continue the roll out and expansion of vegetarian options! Even meat-eaters like these! #SmartVegetarianFitness
—Jodie Marzett
Gainesville, VA
Bring these to PA!
—Janice Pechan
greensburg, PA