Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,116)

Please offer more vegan options.
—Danette Zachary
Hackberry, AZ
It would be AWESOME if you guys had more VEGAN meats. ALSO. if your chipotle sauce was vegan that would be really cool.
—Nicholas Massoni
Sierra Vista, AZ
Please bring the vegan patties to Manitoba!
—David Capelle
Winnipeg, Canada
I wish there was a vegan option besides just veggies. Maybe a Seitan sandwich or a chickpea salad with vegan mayo . I love Subway but looking for other options. Also... Please bring the black bean patty to Washington... Jacob Flores
—Jacob Flores
Everett, WA
I am vegetarian/vegan and would like you to offer vegan/vegetarian meals that have a lot of protein, and are delicious and nutritious. I no longer eat at Subway now that I am vegetarian. I want to come back, so won't you help? There aren't a lot of vegan/vegetarian options for us at fast food restaurants in West Virginia. Please bring to our area the vegan sandwiches you sell in other areas. Thank you for your consideration.
—Evelyn Phillips
Beckley, WV
Yes more vegan options. I want a vegan patty and hummus sandwhich option and vegan mayo. That would be great. I'd go there more often.
—Kristina Cahill
Long Beach, CA
More vegan options please
—Claudia Galvan
Duncanville, TX
Since going Vegan 3 years ago, it's been disappointing to not have many options at restaurants you grew up with. I can still enjoy a veggie wrap, but the Subways in the UK have a Vegan Patty and Falafel... What's up USA? Vegan is the future so you best get on board. Until then, I'll be waiting patiently.
—Kayla Falco
Jacksonville, FL
We would love for a healthy vegan patty option in the U.S. We got to try the new vegan patty when we went to the UK a couple weeks ago and it was delicious and so nice to have a heartier option than the veggie delight.
—Dylan Jones
Portland, OR
I would like to eat a vegan sandwich.
—Johanna Stiller
Augsburg, Germany