Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,101)

Please add a vegan protein option! Tofurky hickory smoked deli slices and Just Mayo would be perfect for example.
—Mary Paul
Los Angeles, CA
Yes!!more vegan, and is the bread vegan also??
—Nancy Carron
Spring, TX
I want more variety vegan subs
—Chantelle Green
Mawson lakes, Australia
Northern NV needs more vegan choices. I haven't been able to eat at Subway since going animal free.
—Vickie Crowder
Fernley, NV
—Eryka Hackett
Marshall,, VA
Please give us a vegan veggie patty in the u.s.!
—Emily Jarvinen
Damascus , MD
I'm writing to say I'd love if you'd offer a vegan sandwich! Thanks!
—Maran Scott
Vancouver, WA
PLEASE offer a Vegan "meat" alternative. There are some tasty Tofurky lunch meatz out there, as well as Vegan Chik'n and Pepperoni! Time to evolve with your customer base! Thank you!
—Sandra Martinez
Tulsa, OK
Come on Subway! You have the power to provide more vegan options!
—Alizée Goulet
Montreal, Canada
My husband and I would definitely revisit Subway if you had vegan options! Thank you!
—Joelle Leath-Yard
Banning, CA