Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

Leave a Comment For Subway!

Let Subway know how much you'd like to see the company offer veggie meats. Make sure you're super friendly, brief, and say what city you're writing from. Now, go ahead!

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Comments (12,324)

Please bring vegan options to LA!!!
—Damien Sutevski
Los Angeles, CA
What a brilliant idea, Subway! Thanks for expanding your menu to include vegan options. Hope it rolls out nationwide soon
—Tanya Robins
Miami, FL
What has taken so long? More vegan options please! I would go to Subway more if there were options other than the veggie.
—Charlotte Berdahl
Minneapolis, MN
Subway's fresh bread and sandwich ingredients are such a welcome treat when I'm eating out. I would like to request more vegetarian, and preferably vegan options for a hearty and filling sandwich. Thanks for starting to test-market and hopefully expand your menu options toward more healthy non-meat items.
—Sheri Whitethorn
Anchorage, AK
I would be thrilled beyond compare if you brought back vegan foods!! My family Loves Subway but we dont eat there as often as we would if you had vegan choices. It's time to get up to speed with the times!
—Melissa Rogers
baytown, TX
I stopped going to Subway once I went vegan, but I would definitely come back if you had just a few cool vegan options!
—Zach Ferguson
Chapel Hill, NC
If Subway had vegan options, I would actually go to Subway. Vegan menu options = more customers. It's a win-win.
—Erika Feaster
08853, NJ
I would LOVE vegan sandwiches at Subway. Vegonaise would be awesome to go with them. YUMMM!
—Jennifer Borri
Durham, NC
Vegan sub sandwiches, Awesome!! It's about time someone taps into the vegan market, I will be one of your best customers for sure!! :)
—cindy christians
fox lake, IL
Please bring more vegan/vegetarian options to Knoxville, TN area. I do home health nursing and would love to have more options.
—Gina Capoccia
Maryville, TN