Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (14,081)

Come down south to Savannah, GA! Many of us veggie eaters would love to experience and have these options! Thanks.
—Morgan Schaack
Savannah, GA
Please bring your VEGAN options to the Yucca Valley, CA Subway stores ---Thank You
—Ray and Patricia Squyres
Yucca Valley, CA
Please make the vegan options available everywhere. Options make vegetarians/ vegans...everyone very happy merci beau coup
—Paris Simmons
Pittsburgh, PA
I am very excited to hear that you are offering vegetarian options (Malibu veggie sandwich; black bean sandwich; falafel sandwich) in some limited geographic regions. I hope that means you plan to expand to other areas - at least, the most obvious regions that have an abundance of vegetarians (i.e.., New York, etc.) I became a vegetarian about 5 years ago, and have completely stopped eating at Subways (although I LOVED subways when I was a meat eater.) Your vegetarian option was just not appetizing. These options you're trying out sound exciting and appetizing! It just might bring me back to Subways again, which I would love since it's such a great lunch option for me at work (a Subways location is nearby). Please bring these vegetarian options to New York!! (Also, I hope you've removed the chemical ingredient in your bread that is also in yoga mats - as per the recent media reports. I'll be checking on that too! Be a responsible, healthy company - and I'll be a loyal customer!) Thanks!
—Alanna Alanna
New York, NY
Hi Subway!! We would love to have some of those new vegan options here in Calgary! Thanks so much!
—Sarah Windsor
Calgary, Canada
This is a much needed option for healthy conscious consumers, veg and omnivore alike! Please continue to offer and expand vegan options!!!
—Jenni Bel
Sacramento, CA
Please provide vegan options at all Subways it definitely is helpful when traveling to offer vegan options in ALL Subway stores :)
—Felicia Baeza
San Jose, CA
I hope that we could have vegan options in Charlotte, NC.
—Montrel Carroll
Charlotte, NC
Yes!!! Please bring the fake meat and falafel vegan subs to the Sacramento area!!! More happy customers and more $$ for Subway!!!
—melanie alquist
Sacramento, CA
I'm very excited that Subway is offering more meat free options! I would LOVE to see more options come to Chicago. Thanks!
—Joy Hammer
Chicago, IL