Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (14,682)

Bring vegan all over, but especially to the Chicagoland area!
—Laura Sabato
Naperville, IL
we want vegan options in France too!
—Laurence Pernet
annecy, France
Please add all of Florida as at least a testing ground.. Mostly Tampa bay though, we like your sub's but we need more than just veggies. Thank you
—robert VanNostrand
Riverview, FL
I hope you guys keep the vegan options coming and make them go to every store. Besides the fact it would make a lot of people happy, it would be a smart business choice, as veganism is spreading like wildfire and it makes no sense not to embrace it.
—Sonni Echeverria
San Rafael, CA
Awesome! Please bring vegan options to the Dallas Fort Worth metro. Thanks for going vegan.
—Vi D
McKinney, TX
Please! Please! Add these to your menu!
—Christa Sorenson
OAK HARBOR, WA
I would love to be able to eat Subway again. Please bring your Vegan options to the Inland Empire in SoCal!!!
—Dawna Cherry
Moreno Valley, CA
Vegan options nationwide... And a vegan mayo please... Thanks
—Chuck Riggs
St Petersburg, FL
Please bring vegan options to ALL subways in Southern Cali!
—Tiffany Smith
torrance, CA
I heard your serving vegan sandwiches in California. I am ready for one in the Lake Orion, Michigan store.
—Jamee Carson
Lake Orion, MI