Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (14,418)

Omg I would eat at subway everyday if there were vegan meat options!!!! Seattle is a super vegzn friendly city, we'd love it!
—Nadia Dapp
Seattle, WA
Just had the Malibu Garden sub and LOVED it! If you keep it and the black bean sub on the menu, I will become a Subway patron again, for the first time in many years!
—Brad Fuller
Los Angeles, CA
Bring vegan subs to Portland
—Manton Bailie
Portland , OR
Please bring your vegan sandwiches to my mouth asap! Thank you.
—Mary Pearson
Bronx, NY
Can't wait for you to offer vegan options at my local Subway so that I can eat there with my friends!
—Linda Aufenkamp
Silver Spring, MD
Please bring Vegan and Vegetarian offerings to Williamston, MI. Thank you.
—Susan Heathfield
Williamston, MI
My family of 4 is vegan. Traveling is always a problem. It would be SO wonderful to have vegan options at Subway everywhere (including Indy). You have no idea the market you are missing. We typically pack our food.
—linda cridge
fishers, IN
Please offer vegan options in NW Arkansas and SW Missouri! We will eat at your restaurants if you do!
—Chris Grayling
Bella Vista, AR
Subway is the only fast good restaurant that I will frequent. Please add the vegan menu to all Subway restaurants! I would eat there even more. We need them in Maryland.
—Chris Valentine
Westminster, MD
Since becoming vegan, I've been sad to no longer be able to get a satisfying meal at Subway. It used to be a great place for me to pick up a filling meal for a decent price. I hope that Subway chooses to roll out the tested vegan sandwiches (such as the Malibu Greek) nationwide. I can say that with how common it is to run into a Subway, I'd definitely be buying them constantly!
—Jason Thomas
Morton Grove, IL