Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (16,818)

Please bring the Malibu a Garden and other vegan options to Whitby Ontario and all Durham Region!
—Liz Simon
Whitby, Canada
Please bring Black Bean and Malibu Garden to Danbury area! We love the Malibu in New Milford.
—Colby Turner
New Milford, CT
Please bring Non-GMO vegan protein option to Bellevue, Sammamish and Issaquah, WA! My family (which includes growing teenage boys who are always hungry) and I would eat there more often if there wereNon-GMO vegan protein patties.
—Laura Sherman
Bellevue, WA
Thank you for coming out with vegan options. They should be available at all your locations! There are lots of us out there and our numbers are growing. . .
—Tina Gravatt
Mission Viejo, CA
Please bring your yummy vegan subs to Knoxville, TN! We would love to have them here!
—Barbara P
Knoxville, TN
PLEASE BRING VEGAN OPTIONS TO SUBWAY IN DALLAS, TX!!!
—Daniella Muldoon
Heartland, TX
Please bring a vegan option to our subway here..thank u!
—Joy Conner
Fitzgerald, GA
It would be nice to see more vegan options besides the veggie delite in either Susanville, Ca or Reno, Nv. Thank you.
—Renee Medders
Standish, CA
I'd love to see more vegan options, please!! I go to subway and just get veggies only (no chz) on wheat bread...but I would go much more often if there was tofu/tempeh/black bean/veg chz, etc....Hoping! x
—Dara Wedel
Brooklyn, NY
I really would love subway to bring a vegan option to the whole UK. I and my children went vegan after watching my mother suffer and die of bowel cancer so would appreciate being able to get a sub when we're out xx suspect xx
—Susie Mercer
Kent, South East ,England, United Kingdom